QR codes are 2D barcodes that can be scanned using a smartphone’s camera. QR codes are superior to one-dimensional barcodes, because they can contain more data and can still be read even if 30% of the code is unreadable.
Typical Use of QR Codes: Ineffective for CPG Brands
In most situations, a single QR code is printed onto the outside of a product’s packaging, where anyone can scan that code. With this approach, QR codes link to a variety of static content, including webpages, forms, ingredient list, social media accounts, videos, mobile apps and loyalty programs
Limitations of Current Approach
QR codes in this form are valuable for specific situations, but pose several limitations for brands wanting to take full advantage of QR technology:
a. Scan Once – because the QR content is static, there is no reason for a consumer to interact with it more than once
b. External QR Code – QR codes are typically printed on the outside packaging, meaning there is no verification of actual purchase or consumption when the code is scanned
c. Universal QR Code – QR codes are not individualized for each product unit, therefore brands cannot pass product-specific information to consumers. There is no way to track products moving through the supply chain
d. Data Collection –Because proof of purchase and consumption are not verifiable under this approach, the data collected is of limited value
Abrio’s QR Code Solution
At Abrio, we set out to create a comprehensive solution to solve the limitations of the current approach to QR codes. Abrio leverages the power of product item level QR codes, helping brands to connect with customers and execute strategic marketing campaigns.
1.Unique & Traceable
Abrio’s QR codes are unique to each specific product unit. Traceability down to the resolution of a single unit is especially advantageous for products and supply chain transparency within the consumer packaged goods (CPG) industry.
By printing QR codes inside the packaging, our best-in-class placement solution verifies actual consumption, as the package must be opened to be scanned, and also establishes a direct connection with the consumer through interesting and interactive content to encourage continued participation.
2. Reward Customer Loyalty & Build Brand Awareness
Abrio’s platform offers consumers interactive campaign contents. Brands are empowered to implement fun and attractive campaign formats to engage consumers, including but not limited to games, video clips, contests and sweepstakes.
Customers are incentivized to participate to earn rewards like reward points, physical prizes, coupons, cash, and partner incentives. Campaigns expand reach by promoting brand awareness, increasing new customer acquisition and repeat purchases, and providing an avenue for cross-selling.
3. Data-Driven Marketing Strategies
Brands can access verifiable data on consumer behavior with Abrio’s solution that can be analyzed to create targeted marketing strategies. By connecting with actual customers, brands develop precision CPG marketing plans and directly measure campaign success.