Extracting Actionable Insights from Location Information
Location data is one of the most basic yet valuable pieces of information acquired
How Consumer Packaged Goods (CPG) Brands Can Capture Market Data
Collecting market data is important so brands can develop a deeper understanding of their
How to Effectively Convert Loyal Customers into Brand Advocates
What is a Brand Advocate? A brand advocate is a customer so convinced about
What is Cross-Selling? – Definition, Best Strategies, and Examples
Every point of interaction between a CPG brand and a customer is an opportunity.
How to Generate Repeat Purchases and Retain Customers
Consumer Packaged Goods (CPG) marketing campaigns often place primary emphasis on acquiring new customers,
Overcome the Challenges of Customer Engagement within Marketing Campaigns
CPG marketing campaign success can be measured with numerous metrics, but customer engagement is
Understanding Consumer Behavior within the Fast-moving Consumer Goods Industry
Behind every sale is a real person, a real consumer. Each consumer has different
Abrio, Inc., An Innovator in QR Code Technology
Abrio provides product item level QR Code solutions for CPG companies to directly connect to their consumers
How to Measure Consumer Packaged Goods (CPG) Marketing Campaigns
CPG brands invest a lot of resources and money into their marketing campaigns. It’s
Challenges of Current Consumer Packaged Goods (CPG) Marketing Methods
State of CPG Marketing Campaigns CPG companies are still spending a portion of their
Untapped Potential: Leveraging QR Codes within the CPG Market
QR codes are 2D barcodes that can be scanned using a smartphone’s camera. QR